NEWS For Release:
Grabber Performance Group
CONTACT: Steve Gingrich, Marketing Coordinator
p: 800.423.1233 ext 124 / e: steve.gingrich@warmers.com
For Immediate Release
Warmers.com Gets a Face Lift
GRAND RAPIDS, MI (January 26, 2006) - Since launching in 2000, Warmers.com
has undergone some minor changes in both look and functionality, but
nothing compares to the dramatic "face lift" it sports for
2006. The online home for Heat Treat Warmers,
the website underwent major surgery to give it a cleaner look and a
smoother customer experience.
"We're really excited about our new website," says Jeremy
Johnson, WebMaster for Grabber Performance Group. "The retooled
design looks great and the advanced programming allows us to make changes
more quickly. I believe visitors are going to love the overall web experience
at Warmers.com, and who wouldn't be excited about the chance to win
a free iPod?"
Several contests and seasonal specials are posted on a regular basis
to accommodate the needs of hunters, skiers and other outdoor enthusiasts.
Throughout 2006, to celebrate the new website, a Heat Treat-themed iPod
shuffle will be given away each month to one randomly-selected entrant.
About GRABBER Performance Group
Heat Treat-manufactured by Mycoal of Japan and distributed by
Grabber Performance Group-is the industry leader in air-activated warmers,
providing warmth, comfort, and pain relief to grateful people worldwide.
Grabber sells through global retailers and distributors and is a proud
sponsor of Leave No Trace, the National Ski Patrol, and Professional
Ski Instructors of America. The Arthritis Foundation has commended Heat
Treat Warmers for "Ease of Use". Grabber Performance Group
is also proud to sponsor the Detroit Super Bowl XL Host Committee.
For more information call 800-423-1233 or visit www.warmers.com